Portfolio

Microlearning

Short, focused resources designed for quick consumption and on-the-job reference.

Video

Course Introduction Video · Accelerating Marketing Analysis with AI

An animated opening video that hooks the learner on the need for the course, dramatizing why using AI well matters and setting up the learning objectives that follow.

Job Aid

Job Aid · Overcoming Sales Objections

A one-page visual reference that distills the course into a three-step framework (categorize the objection, ask refining questions, then respond) across the three objection types: value, competitive, and approval.

A printable, one-page format was chosen to provide sales reps with a resource they can reference prior to the sales call. It reinforces the course's three step framework: categorize the objection, ask refining questions, and respond to defuse the objection and move the conversation forward.